Roughly 20 million times a day, a caretaker somewhere on Earth fires up YouTube and plays a ChuChu video.
But each month, tens of millions of views also pour in from the U.K., Canada, Mexico, Australia, and all over Asia and Africa.
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Sesame Street’s main feed has 4 million subscribers the original ChuChu TV channel has 19 million-placing it among the top 25 most watched YouTube channels in the world, according to the social-media-tracking site Social Blade-and its subsidiary channels (primarily ChuChu TV Surprise Eggs Toys and ChuChu TV Español) have another 10 million.Īccording to ChuChu, its two largest markets are the United States and India, which together generate about one-third of its views. That’s impressive, but ChuChu has more than 19 billion. With all its decades of episodes, well-known characters, and worldwide brand recognition, Sesame Street has more than 5 billion views on YouTube. They hired a few animators and started putting out a video a month.įive years on, ChuChu TV is a fast-growing threat to traditional competitors, from Sesame Street to Disney to Nickelodeon. Someone from YouTube reached out and, as Chandar remembers it, said, “You guys are doing some magic with your content.” So Chandar and several of his friends formed a company in Chennai, in the South Indian state of Tamil Nadu, from the bones of an IT business they’d run. After posting just two videos, he had 5,000 subscribers to his channel. He made and uploaded another video, based on “ Twinkle, Twinkle, Little Star,” and it took off.
Which gave him an idea: “If she is going to like it, the kids around the world should like it.” He created a YouTube channel and uploaded the video. “She wanted me to repeat it again and again,” Chandar recalls.
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